Sunday, April 01, 2007
claire & patrick & fred & ginger
While The Gap has done other musical TV ads before, the most memorable being one choreographed to the "Dance in the Gym" number (music by Leonard Bernstein) from "West Side Story," none has been as enchanting - or as arresting - as the company's latest, featuring Patrick Wilson and Claire Danes in a male/female competitive bop to Ethel Merman's "Anything You Can Do, I Can Do Better" (from Irving Berlin's "Annie Get Your Gun").
Directed by Jonathan Dayton and Valerie Faris, the husband-wife team behind "Little Miss Sunshine," the ad features Wilson and Danes in a "dance-off" that ends with Danes tearing off Wilson's khaki "boyfriend trousers®," leaving him in his boxers, and then slipping into them herself.
As reported by Diane Haithman in today's Los Angeles Times, "The idea, according to Gap press materials, is to 'capture the fun of wearing a boyfriend's favorite.'"
Anyway, it's a delight.
Wilson, currently in "Little Children" opposite Kate Winslet, is of course a musical-comedy vet, having appeared in "Oklahoma!" on Broadway and "Phantom of the Opera" on screen. Per Haithman, "Danes is not without dance credits; various bios take note that Danes 'enrolled in a dance class at age 6.'"
Just one question: Who did the choreography?
BTW, Wilson and Danes can also be seen together in the upcoming, all-star art-house film, "Evening."
To check out the ad itself just click here: