Warner Bros. - the original and the Saul Bass update
It took a little coaxing but for two releases this year, Warner Bros. has revived the mod logo designed for its '70s titles.
Both Steven Soderbergh's "Magic Mike" and Ben Affleck's "Argo," each one coincidentally set in the 1970s, opened with the logo with the unmistakable look of its artist, Saul Bass.
Film buffs have been divided on Bass's re-design. Some, who preferred the original Warner logo, familiar and venerable, were appalled; others, devotees of Bass, were enthusiastic about the update, which was futher altered when Warners absorbed Seven Arts.
The Bass logo was perfect for the '70s but no other era. I'm glad Warner eventually reverted to the original.
ReplyDeleteI wonder what movie is that top screenshot from?
ReplyDeleteArgo takes place in 1979/1980 and Magic Mike is contemporary.
ReplyDeleteYou're right! Thanks for the heads up.
ReplyDeleteTom, the top screenshot was taken from "Rope" (Alfred Hitchcock, 1948).
ReplyDelete